search engine optimisation (SEO)

A website that looks great and displays all the information correctly, but is not attracting visitors is not working effectively for your business.

Using SEO to get your website to rank well in search engines such as Google, will make your website work for you. This creates a steady stream of new visitors to your site by the use of keywords that are related to your business.

 

Monitoring Website Traffic

We monitor the amount of traffic your website is receiving and the sources that this traffic is coming from. From this we can see the keywords that are being used to find your website and act upon this information. If we are optimising an existing website, we will gather information for a few weeks so that we know how your website is currently performing. This will give you the ability to see and compare the results before and after we have optimised your website. Monitoring the traffic of your website is an on-going service that we provide.

Website Accessibility

Ensuring that all your web pages are accessible to search engines so that they can be indexed is a vital process. By not having every page on your website indexed you are missing out on opportunities to be found.

Keyword Research

We will work with you to determine what words and phrases are valuable to your website. This is done using a combination of statistics and human judgment. The value of relevant keywords to your website will be determined, including variants of words and phrases, to compile a list of targeted keywords.

Optimising Website Content

The keywords derived from our research are integrated into your website. This is done in many different ways, including the text content that you can see, the link structure of the website, and the parts of the page which are not seen (such as the description search engines display to entice user's to visit your website).

Link Building

Building links to your website has two main advantages:

  • To get users to visit your website by clicking through the link

  • Links to your website greatly help it's ranking. Inbound links from quality websites with relevant content have a positive impact on search engine rankings

We can work with you to build links to your website, submitting your website to online resources such as business directories. Also by having good, unique content, other websites will want to link to you. If you are paying a monthly fee for SEO this will mainly be for link building.

Pay Per Click (PPC) for Google Adwords

The techniques described form a process known as "Organic SEO". An alternative to this is Pay Per Click, this is where you have an advert on Google listings (known as Google Adwords) and pay a fee every time someone clicks through to your website. PPC is effective when you wish to be visible on a competitive keyword quickly. We provide management of Google Adwords accounts and Google Adwords training.

 

Please contact us to discuss your requirements further